One of the hardest categories for companies to flourish in is the compact SUV market.
There is fierce competition, and certain brands have dominated the charts for many years.
Then, how can a brand manipulate rankings? They need to provide a product that is really revolutionary
to the market. Perhaps the most iconic electric car is the little electric SUV, the Tesla Model Y.
There is just one issue. There is no longer a better bargain available for the Model Y.
Tesla has a lengthy track record of fluctuating prices. This is brought on by variations in material prices,
Tesla is still a newcomer to the automotive scene compared to established brands like Ford
It continues to have increasing pains, which have led to customer buying problems.