Tesla has always followed its own path. Tesla forges its own road and leaves 

competition striving to catch up, as opposed to watching what other manufacturers

are attempting to achieve and then concentrating its time and energy on one-upping them.

The dearth of advertising is one instance of this. Is Tesla making a wise decision here, or is the electric carmaker 

A graphic published by Visual Capitalist shows the amount of money that manufacturers spend 

Ford has allocated $1,186 for research and development and $468 for promoting each car. 

Toyota's expenditures are comparable, spending $1,186 on R&D and $468 on advertising. 

Tesla has invested $2,984 in research and development but has not spent any money on