When Tesla released its first Model S EV in 2012, it set off a long-lasting trend

of dominance in the electric vehicle market. However, since then, Tesla's monopoly

 In response, the company unveiled the Model 3 and Model Y, two less expensive nameplates,

effort to reach a wider audience. But ever since the two less expensive variants

 The numbers for the luxury EV seem a touch dismal right now. 

Although the Tesla Model S was the company's first mass-produced electric vehicle, the more reasonably priced Model 3

the target market for the Model S and its upscale premium appeal rather than EV buyers on a tight budget.

As a result, the more affordable 2023 Tesla Model 3 and Model Y SUV outsell the posher luxury